The Number One Thing Sales People Don't Do
This month I have asked Tony Goodwin from Sandler Training to write a guest blog. I recently attended one of his masterclasses and it was a great use of my time and I learned a lot. I have asked him to share some of his knowledge and experience with us.
It has probably taken me nearly all of my 25 years in selling and training sales people to really understand their number one problem. It applies to all of us, almost all of the time. It is both very easy to recognise but very difficult to do anything about.